Caseiro – Website, marketing, photography by allkind

Rewriting the chapter on chilli sauce. With handmade, natural chilli sauces from Switzerland, Caseiro brings a breath of fresh air to the culinary world. To make this vision real and establish the brand successfully, Caseiro relied on the expertise of allkind.

Caseiro asked allkind to create a user-friendly website, professional product photos, print materials and a comprehensive brand strategy. That meant developing slogans, wording and marketing measures that clearly convey the brand’s values: naturalness, craftsmanship and culinary quality. The brief also covered putting targeted marketing strategies into practice, to raise sales figures and make the brand better known.

First, a series of reference photos of the chilli sauces was taken to record their exact colours and textures. These images served as the basis for making sure the colours could be reproduced authentically in the final pictures. The traditional craft of photography was then combined with artificial intelligence to create visually impressive, creative images. The result was a set of unique pictures that emphasise the handmade quality of the products while maximising their visual appeal.