arve – Web design & e-commerce · Concept by allkind
Web design concept for arve’s sleep capsules.
A product for quiet nights needs a shop that doesn’t shout.
A brand of sleep capsules with stone pine wood and herbs. The shop should show where the product comes from before it sells.
The product on a piece of forest floor instead of a white background, calm typography and a purchase area visible from the start.
An online shop that feels like a mountain forest and still leads to a purchase in a few clicks, on desktop and on mobile.
The idea
arve is our concept for a brand offering sleep capsules with stone pine wood and herbs from the Swiss mountains. The arve, or Swiss stone pine, is known from the Arvenstube: the room where you sleep especially well.
Most food supplement shops look the same: white tin, white background, lots of promises. We wanted to put the product where it comes from.
A shop that tells its story first
The tin stands on a piece of forest floor with moss and stone pine twigs. Behind it, the brand name forms a large, light surface, next to it an altitude scale up to 2,500 metres. You understand straight away: this comes from the mountains.
At the same time, the purchase area is never hidden. One-off purchase or subscription, quantity, basket, all at a glance. On mobile it moves directly below the product, so nobody has to search.
Transparency instead of advertising speak
Each ingredient has its own row that expands: amount, origin and a short sentence about it. If you want to know exactly what you’re swallowing, you’ll find it. If not, you see a calm list.
The section on origin shows a stone pine at the treeline, large and without filters. Here the images do the work that superlatives usually do.
«First the origin, then the basket.»
Do you sell a product with an origin people should feel?
We design online shops that tell a story and sell, from concept to launch. Tell us what you’re planning.
- Answered personally by Mäx
- Free and without obligation
- Or directly: maex@allkind.ch
