Hebel – Web design & UI · Concept by allkind
Web design concept for the robot arm rental company Hebel.
A robot for the workshop doesn’t have to look like the future. It has to look like work.
Robot arms for joiners and metalworkers, rented rather than bought. The website should take away the fear of the technology before anyone calls.
Monospaced type as on a workshop drawing, visible grid lines, black and white like the machines themselves, and numbers instead of promises.
A presence as sober as a data sheet that still makes you want to guide the arm yourself.
The idea
Hebel is our concept for a company that rents robot arms to Swiss workshops. No integrator, no programmers, no major project: the arm comes to the workshop, the team shows it the work by hand, and on day nine it’s running.
The real task wasn’t the technology, but the gut feeling. If you’ve sanded cabinet doors for twenty years, you won’t trust a robot at first. The website has to take this mistrust seriously.
A second pair of hands
The opening promises no revolution. It says what the arm is: a second pair of hands. Next to it runs a short film showing a cell at work, with no music and no flurry of cuts.
The type is a monospace, the kind you know from rating plates and workshop drawings. The grid lines stay visible. So the page looks like what it sells: precisely built.
Six joints, six gauges
Instead of a data sheet, the page shows each joint as its own gauge: range of motion, current position, name from base to wrist. If you think technically, you’ll find everything. If you don’t, you’ll still understand how flexible the arm is.
Below that are just three numbers: accuracy, service time and payload. The first decision needs nothing more.
A process like a duty roster
The process reads like a weekly plan in the workshop: day 1 visit, day 3 fixed quote, day 8 training, day 9 the first finished part. A dark section, so this moment stands out.
The three cell sizes stand side by side like models in a catalogue, each with payload, reach and monthly price from CHF. Renting or buying stays open, with no pressure.
«Being precise without seeming cold.»
Do you sell something technical to people who don’t want to read about technology?
We design websites that show complex products simply, from concept to launch. Tell us what you’re planning.
- Answered personally by Mäx
- Free and without obligation
- Or directly: maex@allkind.ch