Branding agency in Zurich: corporate identity & logo for SMEs
Your brand. Unmistakable. Memorable.
We develop corporate identity and branding for SMEs across German-speaking Switzerland, from brand strategy and logo to a complete brand system.
- Price
- from CHF 2,000
- Duration
- 4–6 weeks
- Scope
- Strategy to implementation
In short
Branding at allkind costs from CHF 2,000 for logo, colours, typography and guidelines. A full corporate identity with a strategy workshop comes to CHF 4,500. A project takes 4 to 6 weeks, a comprehensive rebrand with rollout 8 to 10 weeks.
Who it’s for
Founders who want to start with a clear brand.
SMEs whose logo and presence haven’t grown with the company.
Companies with several channels whose presence looks different everywhere.
Associations and NGOs that have to look professional on a small budget.
What changes
Customers don’t recognise your company.
An unmistakable identity that speaks to your audience straight away.
Your logo feels generic and damages your credibility.
A well-considered logo system that works on screen and in print.
Colours, fonts and styles confuse rather than build trust.
Clear brand guidelines for a consistent presence on every channel.
Without clear positioning, the competition wins.
A strategic foundation that clearly sets you apart from competitors.
Services
Brand strategy
Positioning, audience, competition and a tone of voice that feels authentic. Before we place a single pixel.
Logo & wordmark
A logo system with all variants, primary, secondary and submark, for every use and in all file formats.
Colours & typography
Primary and secondary palettes, font pairings and rules for a clear hierarchy.
Visual language & style
Photo style, illustrations, icons and the overall look of your brand.
Brand guidelines
Your brand’s manual for your team, agencies and printers.
Applications & rollout
From business cards and letterhead to social media templates.
What makes a strong brand
Clear positioning
Before we design, we clarify what you stand for, who you work for and what defines you. Everything else grows from that.
A logo that works everywhere
Large on the sign, small as an app icon, one colour on the stamp. We develop logos that stay legible at any size.
Colour and type with a system
A colour palette and typography that work together and feel the same in every medium.
Your own visual language
Photos and graphics people associate with your brand. Photography is part of our team, and that makes the difference day to day.
Guidelines that get used
A compact manual that lets you and your team use the brand correctly, even without an agency.
The brand day to day
Business card, letterhead, website, social media: we take the brand to where your customers meet it.
Client work
All projects ↗︎
What clients say
5.0 ★ · 48 Google reviews ↗︎- ★★★★★
«He recognised from the start what was important to me and how I wanted to present my work. Mäx is not only exceptionally helpful and warm, but also extremely professional and creative!»
Jana N.Branding & brand identity
- ★★★★★
«You designed & built a new homepage for us, including a logo. We are very satisfied. The collaboration was always constructive & of high quality.»
Fabian A.Website & logo
- ★★★★★
«We worked with Mäx from allkind and are very satisfied all round with the collaboration and the result. Mäx and the team created a new website for our non-profit association, redesigned our logo, designed letterhead and envelopes …»
Franziska R.Non-profit association
Reviews translated from German.
Process
01First meeting & analysis
Getting to know you, analysis of industry, competition and audience.
02Brand strategy
Positioning, core message and strategic foundation.
03Design & logo
Concepts, mood boards, logo development and feedback rounds.
04Brand system
Colours, typography, visual language and all the rules of use.
05Handover & rollout
Final files, brand manual, application examples and briefing.
Prices
Brand Basics
CHF 2,000
- Logo & wordmark
- Colour palette (primary & secondary)
- Typography system
- Brand guidelines (PDF)
- All file formats
Corporate IdentityRecommended
CHF 4,500
- Brand strategy workshop
- Complete logo system
- Colours, typography, imagery
- Visual language & style rules
- Detailed brand manual
- 3 application examples
Complete Brand
On request
- Everything in Corporate Identity
- Website design & development
- Social media templates
- Print materials
- Individually scalable
All prices in CHF, excl. VAT. Fixed price after a joint briefing.
Frequently asked questions
The Brand Basics package with logo system, colour palette and guidelines costs CHF 2,000. A full corporate identity with a strategy workshop costs CHF 4,500. We offer a rebrand with website and rollout on an individual basis.
Usually 4 to 6 weeks, from strategy and logo to the finished guidelines. More extensive rebrands with a full rollout take 8 to 10 weeks.
A logo is one building block of your brand. A corporate identity also includes a colour system, typography, visual language and guidelines, meaning all the rules that make your brand equally recognisable everywhere.
Yes. From a gentle refresh of an existing logo to a complete repositioning, if your current presence no longer suits your company.
If your logo and presence no longer fit: the brand first, then the website. Otherwise you build the new website on a foundation you’ll soon replace. With us, one flows straight into the other.
A conversation about your company, your customers and your goals. Existing material such as a logo, flyers or a website helps us, but isn’t a must.
We show you several logo concepts with mood boards and develop your favourite further in feedback rounds.
Logo variants, colour palette, typography rules, visual language and application examples. For use by your team, external agencies and printers.
Read on
Let’s build your brand.
Tell us where your brand stands today and where it should go. We’ll tell you honestly which package fits.
- Answered personally by Mäx
- Free and without obligation
- Or directly: maex@allkind.ch