CityPop – Brand film & reels by allkind
A brand film and two reels for apartments you book and unlock by app.
One apartment. One shoot day. And every situation that comes with it.
The idea
At the centre is how it feels to live there: comfortable, easy, uncomplicated. The rooms just come along for the ride.
So we tell it with humour. The video call in a blazer and underpants. The door that opens without a key. The fridge as a camera position.
Implementation
Storyboard, direction and production came from allkind. We shot in one day in Basel.
In front of the camera is actor Aran Shiri. He plays every situation himself, from the city steps to reaching into the fridge.



Client’s voice
★★★★★«Working with Allkind was an amazing experience! … The team immediately understood our vision and turned it into authentic, impactful content that truly represented us. … I’d honestly trust Allkind with the keys to my house — and not just because our project was in real estate!»
«A masterclass in creativity and marketing excellence … From concept development to execution, their attention to detail is unmatched. … In a world where many talk about creativity, Allkind lives it.»
Planning something similar?
Tell us briefly about your project. We will get back to you personally.
- Answered personally by Mäx
- Free and without obligation
- Or directly: maex@allkind.ch







