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CityPop – Brand film & reels by allkind

A brand film and two reels for apartments you book and unlock by app.

ClientCity Pop AG
ActorAran Shiri
LocationBasel
Shoot1 day
ScopeBrand film and 2 reels
ServicesBrand film

One apartment. One shoot day. And every situation that comes with it.

The idea

At the centre is how it feels to live there: comfortable, easy, uncomplicated. The rooms just come along for the ride.

So we tell it with humour. The video call in a blazer and underpants. The door that opens without a key. The fridge as a camera position.

Keyless reel
Fridge reel

Implementation

Storyboard, direction and production came from allkind. We shot in one day in Basel.

In front of the camera is actor Aran Shiri. He plays every situation himself, from the city steps to reaching into the fridge.

Monitor on set showing a close-up of hands choosing a date in the CityPop app
Camera with microphone and monitor on set, with Aran Shiri laughing on the monitor
Actor Aran Shiri sitting on stone steps in Basel, smiling, with his phone in hand

Client’s voice

★★★★★
«Working with Allkind was an amazing experience! … The team immediately understood our vision and turned it into authentic, impactful content that truly represented us. … I’d honestly trust Allkind with the keys to my house — and not just because our project was in real estate!»
CityPopBrand film & reelsGoogle review ↗︎
«A masterclass in creativity and marketing excellence … From concept development to execution, their attention to detail is unmatched. … In a world where many talk about creativity, Allkind lives it.»
CityPopBrand film & reelsGoogle review ↗︎
Enquiry

Planning something similar?

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  • Or directly: maex@allkind.ch
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