PECA Kinderheim – Rebranding & website by allkind

For the Swiss association PECA-Kinderheim Rumänien, allkind developed a modern website with a clear focus on emotion, trust and impact.

For over 30 years the association has supported a children’s home in Romania that gives abandoned children a loving home. The aim of the new website was to make this valuable work visible, strengthen trust among donors and, in the long term, generate more donations for child aid in Romania.

The design is deliberately friendly, childlike and playful, inspired by the cheerful atmosphere of the children’s home. Hand-drawn lines, warm colours and real photos of the children create closeness and authenticity, without sliding into appeals to pity.

The content is based on emotional storytelling, combined with a clear, intuitive structure. Each page takes visitors through the story of PECA, from the founding of the home to the concrete impact of each donation. The result is a website that informs, moves people and prompts them to actively help.

Technically, the website is fully CMS-based, easy to maintain and SEO-optimised to current standards.

For the donation process we integrated RaiseNow, including TWINT, Apple Pay and credit card payments, as well as automatic donation receipts.

Visitors can now donate once, monthly or annually, directly through a secure form, fully embedded in the design and optimised for conversion.

The result is a website that builds trust, moves people and still looks professional. A digital home that perfectly reflects the heart and mission of PECA Schweiz.